02. Deep Dive Analysis
Diagnostic cockpit for root-cause analysis.
Earners Rate
42.5%
+2.1%Target: 40.0%
1st Redemption Rate
18.2%
-1.5%Target: 25.0%
Repeat Redemption
65.8%
+0.5%Target: 60.0%
Net Tier Movement
+1,240
+12%Target: +500
Auto Diagnosis
• Drop-off is primarily Earn→Redeem (redemption rate down 1.5pp).
• Demotions concentrated in Prospect tier (35% of all demotions).
• Repeat redemptions stable, showing strong habit formation.
Loyalty Funnel
Conversion from Eligible to Repeat RedeemerTime to First Redemption
Speed of reward realizationMedian Time
2.4 Days
P75 Time
5.1 Days
Tier Engine
Migration, Trends, and At-Risk AnalysisTop Migrations
| Path | Count | % |
|---|---|---|
| Rookie → Junior | 850 | 15% |
| Junior → Prospect | 420 | 12% |
| Prospect → Senior | 180 | 8% |
| Senior → All-Star | 45 | 5% |
| Prospect → Junior | 120 | 5% |
Promotions vs Demotions Trend
- Promotions
- Demotions
- Net Movement
At-Risk Heatmap
Rookie
vs prev: +2%15%
Junior
vs prev: +5%22%
Prospect
vs prev: +12%35%
Senior
vs prev: -3%18%
All-Star
vs prev: 0%8%
Reward Mix
Share of redemptions by category- Redemption Share
- Value Share
Shop Efficiency
Transformed vs Awarded Value %Economics by Tier
NGR per Active vs Cost per Redeemer- NGR / Active
- Cost / Redeemer
Metric Dictionary
Eligible
Players with eligible real-money betting activity in period.
Earners
Players with ≥1 coin mint event in period.
Redeemers
Players with ≥1 redemption event in period.
Repeat Redeemers
Players with ≥2 redemption events in period.
Transformed Value
Realized value from bonuses (e.g., winnings from Free Spins) vs. face value.
Net Tier Movement
Total Promotions minus Total Demotions in the selected period.